create

Coming up with creative ideas

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Photo by Amélie Mourichon on Unsplash

A successful creative meeting:

Ideas flow freely. Coffee, biscuits and emergent laughter.

Everyone is contributing.

How familiar does this feel?

Creative meetings can be great for the confident and extroverted.

But I’ve definitely been in ‘creative’ meetings where I’ve been the least experienced in the room.

There is ‘banter’ – people are laughing at one another, putting down ideas they don’t like, vying for status.

What do we want out of a creative meeting? LOTS of ideas.

‘Lots’ means good ideas + bad + terrible ideas.

And if this is the ‘creative’ atmosphere, what you get are the ideas of the socially high status people, and nothing from anyone else.

So how can we run successful creative meetings?

The rules must be clear: we want all the ideas. That old cliche, ‘There are no bad ideas,’ is obviously wrong, but that needs to be the vibe at the meeting.

It’s important to encourage everyone to contribute in order to capture everything and keep the ideas coming until we have exhausted every avenue.

Under no circumstances must any idea be assessed, judged or analysed at the ideas stage.

If in doubt, use the rules of improv with your team: affirm and build. Add to other people’s ideas, rather than judging them.

The four animals in the room

There are, according to One Minute Millionaire, four types of animal that you can have in your team. Not only is this much more adorable than Myers-Briggs personality profiling, it is easier to understand, doesn’t require an online quiz, and can be summed up with an easy acronym, HOTS:

The hare – has lots of ideas, likes to hop from one to another and is more interested in generation than execution.

The owl – is wise and measured. Best placed with the hare to catch ideas. Good at seeing the bigger picture and working out how to take ideas forward. Team leaders are often owls.

The turtle – troubleshoots hare-brained schemes. Turtles like to turn ideas into plans, so that they can work out the problems and suggest solutions.

The squirrel – loves getting things done, happier with a list of tasks than in a creative session.

Work out which animals you have in your team. Encourage everyone to understand their spirit animal, and to embody it during the creative process.

Let the owls and the hares generate ideas. Encourage turtles to resist the urge to problem spot at this stage, or ask them along once generation is complete.

Some of your team might be less happy speaking up. Some people come up with ideas hours after the meeting. Allow ideas to come in late and/or submitted in private.

Give it a bit of time.

Once the ideas have been generated, it’s time to work out which ones to proceed with.

This is where the turtles come into their own. In a separate session, the owl invites the turtles to interrogate ideas. We send the hares for lunch at this point so that they don’t get upset.

The ideas the turtles like can now be given to the squirrels to execute.

If there’s just you in your team, you have hare, owl, turtle and squirrel within you.  You can use this model to plan your day.

If you’re generating creative ideas on your own, separate idea generation and analysis to ensure that you’re not talking yourself out of half the ideas at the generation stage.

This must be why writers like the Ernest Hemingway quote, “Write drunk, edit sober,” (despite there being no evidence he actually said it.)

How do you run your creative meetings?

 

6 Easy Ways to Start Writing

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The blank page is terrifying.

But the good news is, writer’s block doesn’t exist.

Not really.

Not being able to think of anything to write is easily overcome with a few strategies.

And if writing is what you do, and you’re serious about it, not being in the mood is not a good enough excuse. You just have to keep turning up, and getting started.

Which is not to say that I’m not the world’s greatest procrastinator. Lately I’ve been tackling this head on.

Here are 6 of my favourite ways to get started.

1. Start by writing an email to a friend

Here’s a lovely way to trick yourself into writing when you’re not feeling it.

Don’t.

Start an email to a friend instead!

Address the email to a friend you think might like the post or the story you’re about to write, and start writing directly into that email, instead of into a word document.

This also helps to make the style of writing friendly and relatable.

2. Start first thing in the morning

First thing in the morning, our brains are at their quietest.

If I can wake up early, and give myself a couple of hours in which to get some writing done, it can feel like there’s nothing else I should be doing.

No children clamouring for me to download them an app, no washing to put on, no emails pinging around or messages coming in on my phone.

3. Start by getting really bored

The Internet is sometimes not terribly helpful for writers. It can provide a million different types of distraction.

And yet, the most powerful way to overcome writer’s block is to have nothing else to do.

So if it’s difficult to start writing, and there seem to be a million and one other things you could do to procrastinate, turn all of that off.

Put your phone on airplane mode, and sit quietly until ideas start tumbling around in your brain.

4. Start by writing longhand

I was writing a couple of days ago about Pen and ink vs computer.

Starting to write with a pen in a notebook might be less intimidating than watching a cursor blink at you on a screen.

It can change the style of writing that you do as well. Having to physically form the words we want to write can make us more thoughtful.

5. Start by knowing what kind of writer you are

“There are two types of writers, the architects and the gardeners.

The architects plan everything ahead of time, like an architect building a house.

They know how many rooms are going to be in the house, what kind of roof they’re going to have, where the wires are going to run, what kind of plumbing there’s going to be.

They have the whole thing designed and blueprinted out before they even nail the first board up.

The gardeners dig a hole, drop in a seed and water it.

They kind of know what seed it is, they know if planted a fantasy seed or mystery seed or whatever.

But as the plant comes up and they water it, they don’t know how many branches it’s going to have, they find out as it grows.

And I’m much more a gardener than an architect.”

George R.R. Martin

If you’re an architect rather than a gardener, it might be helpful to plan your writing before you start.

More and more detailed planning can be satisfying if you write this way. All you need to do afterwards is fill in the sections you’ve created in your blueprint.

I love everything that ConvertKit does, they have a great blog template on their site.

If you’re a gardener, the best thing might be to just start writing. Don’t worry that you haven’t had an idea yet. Allow the idea to emerge as you write.

To know what you’re going to draw, you have to begin drawing…

When I find myself facing a blank page, that’s always going through my head.

What I capture in spite of myself interests me more than my own ideas.

Pablo Picasso

6. Start by blocking distractions

Having Whatsapp messages, texts or carrier pigeons flying in through the window can be distracting.

Start by putting your phone on airplane mode. Or use an app like Flora to keep you on track. This is a lovely app. You plant a seed, the tree grows while you’re writing. If you close the app or wander off into other apps on your phone. THE TREE DIES. Brutal.


Above all, don’t panic! Writer’s block can be more to do with what else is going on in our lives than a lack of ideas.

If you can make space for it and try all these techniques, the ideas will start to flow.

Unless you’re trying to come up with a completely new idea. I’m not sure that’s possible.

Leave me a comment if you have any more ways to start I should know about. What works for you?